Seaside Sculpt - Rebrand and Website
get fit. have fun.
Assignment
Design a new website and rebrand an existing fitness business, Seaside Sculpt. When I was offered the opportunity to design a new website and to rebrand a small business that changed ownership, I jumpted on it. The engagement evolved and includes some print materials to market the new brand and location. The client gave me all the assets I needed and provided a high-level vision of she was looking for. I made her vision come to life.
Know-how
Adobe Illustrator, Adobe Photoshop, and Wix Editor
I approached this project by meeting with the client to get a feel and an overview of what the business was about and what it meant to her. Seaside Sculpt is a group fitness hub that offers a friendly and supportive environment. Whether customers are new to the facility or seasoned veterans, the classes offered at Seaside Scuplt are tailored to help them thrive. Classes include "Cycling" "Barre," "Yoga," and "Spin & Sculpt."
Cycling: Pedal to energizing music with expert guidance in a class built for all levels. Build strength, endurance, and confidence while pushing your limits in a motivating group setting.
Barre: A fusion of ballet-inspired movement and strength training, this class delivers a full-body workout that tones muscles, improves flexibility, and builds core strength—all while blending grace with power.
Yoga: Enhance flexibility, strength, and relaxation through guided poses and stretches. Suitable for all levels, these sessions bring balance, peace, and mindful movement.
Spin & Sculpt: Start with high-energy cycling, then hit the mat for core and strength work. Torch calories, sculpt lean muscle, and leave feeling strong, energized, and accomplished.
This is what I was working with before doing anything. The site used a template straight from the Wix website editor.
This is the new layout of the desktop website, it can be read starting from the left most photo all the way to the right.
These are the print materials that were requested by the client. A postcard notifying existing and prospective customers of the new address and a leave behind that gives people a quick snippet of what Seaside Sculpt is all about.
Approach
Class Highlights
Results
Seaside Sculpt is fully rebranded and has a new fully functioning website. Click here to view it.
Before
Desktop Site and Application (After)
Print Materials
