Seaside Sculpt - Rebrand and Website
get fit. have fun.
Assignment
To design and rebrand an existing brand, Seaside Sculpt. When given the opportunity of rebrand and revamp a website (plus a few small print deliverables) for a small business I jumped on it. The client gave me all the assets I needed and gave some thought to what she wanted it to look like. I helped it come to life.
Know-how
Adobe Illustrator, Adobe Photoshop, and Wix Editor
I first approached this project by first meeting with her to get the feel and overview of what the business was about. Seaside Sculpt is a group fitness hub that has a friendly and supportive environment. Whether you are new to working out or a seasoned mover, their classes are tailored to help you thrive. Classes include “Cycling,” “Barre,” “Yoga,” and “Spin & Sculpt.”
Cycling: Pedal to energizing music with expert guidance in a class built for all levels. Build strength, endurance, and confidence while pushing your limits in a motivating group setting.
Barre: A fusion of ballet-inspired movement and strength training, this class delivers a full-body workout that tones muscles, improves flexibility, and builds core strength—all while blending grace with power.
Yoga: Enhance flexibility, strength, and relaxation through guided poses and stretches. Suitable for all levels, these sessions bring balance, peace, and mindful movement.
Spin & Sculpt: Start with high-energy cycling, then hit the mat for core and strength work. Torch calories, sculpt lean muscle, and leave feeling strong, energized, and accomplished.
This is what I was working with before doing anything. The site had used a template straight from the Wix website editor.
This is the whole layout of the desktop website, it can be read starting from the left most photo all the way to the right.
These are the print materials that were requested by the client. A postcard that was sent around the area to invite new people and a leave behind which gives people a quick snippet of what the place is about.
Approach
Class Highlights
Results
Seaside Sculpt is fully rebranded and has a new fully functioning website. Click here to view it.
