Hyoga Haze Racing
Creating a brand identity for a motocross racing company
Assignment
The assignment was to create a full brand of a fictitious company of our choice. In the end a full brand (colors, logo, logo system, typography, icons, do’s and do not’s, and graphical elements), a vehicle wrap, a uniform, brand identity package (letterhead, envelope, and business cards), social media advertisements, and merchandise.
Know-how
Adobe Illustrator and Adobe Photoshop
Vehicle Wrap
(left) A mockup of the bike with the Hyoga Haze Motocross wrap that each team member would have with a customized tag of their name and number.
(right) A flat version of the vehicle wrap.
Merchandise
(left) Front and back mockup of the Hyoga Haze sweatshirt merchandise.
(right) A mockup of the lanyard merchandise.
Brand Identity Package
(left) A mockup of what a letter or important form from the company would look like, in this case an acceptance letter.
(middle bottom) A mockup of what a business card from the founder of the company would look like and the basic idea of what any business card from the company would look like.
(right) A mockup of a customized envelope from the company.
Plan
When given the challenge of creating a brand like this I chose to dive into a little bit of uncharted territory and decided to create a motocross racing company called Hyoga Haze.
I began this assignment by researching motocross companies, bike brands, and motocross events. After researching and then gathering inspiration, I was ready to start. I was especially excited to make my first vehicle wrap and expand my branding skills.
Approach
Results
The Hyoga Haze Motocross company was born.
Hyoga Haze Branding
A full basic brand guide on the Hyoga Haze branding including; brand colors, logo, logo system, typography, do’s and do not’s, icons, and graphical elements.
Uniform
(left) Front and back mockup of the Hyoga Haze uniform jersey that each racer would wear under gear or for public events.
(right). Helmet mockup.
Avertisements
(top left) A mockup of an instagram post advertisement to apply to the company.
(top middle) A mockup of an instagram story post telling the user about a storewide sale.
(top right) A mockup of a facebook advertisement for buying merchandise.
(bottom left) A flat version of an instagram post advertisement to apply to the company.
(bottom middle) A flat version of an instagram story post telling the user about a storewide sale.
(bottom right) A flat version of a facebook advertisement for buying merchandise.
